Mashup (KM + LD + HR + SN) = Culture 2.0

November 15, 2008

Mashups are generally used in discussion of Web 2.0 sites such as http://www.housingmaps.com/, a combination of Google Maps and property listings on Craigslist. Mashup is also a musical term where two or more songs are mashed together to create an entirely new song. Check out: http://www.djearworm.com/ for some good examples. In each case two stand alone and complete works are mashed together to create something greater than the sum of its parts.

This week I came across a third mashup: combining Knowledge Management, Learning and Development, Human Resources and Social Networks. I’m not sure if there is a name for this, perhaps Talent Management or Organizational Development but these are still too limiting. For now let’s call this mashup Culture 2.0. If you have a name suggestion let me know.

By mashing traditional Knowledge Management ideas such as:
• Knowledge Repositories
• Communities of Practice
• Knowledge Capture, Sharing & Reuse
• Content Management

With Learning and Development techniques such as:
• 70:20:10 rule
• Mobile & Online Learning
• OJT
• Skill Development

With Human Resource support structure around:
• Recognition Programs
• Job Descriptions, Job Families, Competencies
• Measured Business Objectives
• Career Path Opportunities

And leveraging Social Network & Web 2.0 tools:
• Facebook & LinkedIn functionality
• Instant communication (IM, Skype)
• Expertise Location / Employee Histories
• Forums, Wikis, Blogs, Global Search, Tags, etc

By taking a strategic look at combining and reinforcing the efforts in these areas I think one could have a positive impact on the company culture, how it innovates and improve overall collaboration. This is not an easy task. Individually each area has a large degree of focus and bringing together the right team and setting the right priorities would dictate the degree of success.

Individually each area is traditionally seen as a cost for the business, continually having to justify budget and staff. Mashed together and taken as a whole, suddenly Culture 2.0 defines how successful your business can be. I’d be interested if you have seen companies take such a mashed-up approach.